Digital Media Research offers a broad approach to the qualitative methods that are useful to critical analysis of digital environments.
We offer a range of perspectives and methods on how to understand and critically analyse digital media production, content and everyday practices.
This course offers an introduction to digital media research methods, emphasising the significance of reliable, valid and situated research in a critical study of digital environments. These environments include a wide range of contexts from business, public service and non commercial spaces, the architecture and content of participatory cultures, social media and social activism, and digital socialities.
Our guiding approach on this course is that digital media research methods matter to a critical study of digital environments. The course focuses on combining empirical qualitative research with critical social and cultural theories in order to emphasise how the digital media researcher uses, adapts and critically reflects on methods and concepts to research problems or questions.
The intellectual structure for the course is based on qualitative multi-methods within digital media. There are three methods we focus on in the craft of digital media research. The first method includes production studies, specifically the method of production interviews. This method is useful for institutional analysis of professionals, amateurs and practitioners where one to one interviews are necessary for understanding inside a digital production culture. The second method includes aesthetics and communicative form of digital media content, specifically visual images, and the embedding of images in the digital environment. This method is useful for studying selected samples of digital texts and representations in a range of content, from mobile media to You Tube videos. The third method includes digital ethnography, specifically looking at routines, mobilities and socialities. This method is useful for in depth, focused research of digital media events, social movements, or specific audience, user and consumer social media practices. These three methods are connected to key concepts of media industries and professional practices, systemic and symbolic power within digital media environments, and everyday routines of digital ethnography practices.
Our course is aimed at a diverse range of international postgraduate students who wish to study digital media research methods for the purposes of conducting empirical research for Masters theses, and also for professional skills in digital media methods for careers beyond postgraduate education.
Student Endorsements for Digital Media Research
Media and Communication StudiesDepartment of Communication and Media
Phone +46 (0)46 222 88 80
Media and Communication Studies
Department of Communication and Media
Phone +46 (0)46 222 88 64