Course code: MKVN08
Swedish title: Medie- och kommunikationsvetenskap: Mediepublikerna
ECTS credits: 15

NB! The course is not given this semester. The information below was about autumn semester 2020.

Due to the announcement from the Swedish Government issued May 29th, that returning to campus-based education is possible from June 15th, the following applies to teaching at the Joint Faculties of Humanities and Theology during the autumn semester:

  • Due to the ongoing corona (COVID-19) pandemic and the restrictions that have been issued, the courses taught this autumn will have a limited number of meetings on campus, depending on the availability of suitable lecture rooms. The major part of the teaching will take place online. Detailed information on what is the case for your course will be given below.
  • If the teaching is campus-based, there will be assigned entry and exit passages for each teaching room regarding stairwells, corridors and entrances (doorways). Please be considerate and follow the instructions to the point. Hand disinfectant will be available in all lecture halls and group rooms.

Please make sure we can reach you – check if your email address in Ladok is correct:

Please pay attention to the start time of your teaching. The stated time in your course schedule is valid.

Study period: autumn semester 2020
Type of studies: full time, day
Study period: 2020-08-31 – 2020-10-30
Language of instruction: English
Application code: LU-23621
Eligibility: At least 150 credits (five terms), including a Bachelor's degree essay in one discipline in the Social Sciences and Humanities, or another equivalent educational background. English 6/English Course B

Introductory meeting: 2020-08-31 at 15:00 – 16:00

Teachers: Annette Hill


Course Outline

The study of media audiences is key to understanding contemporary media environments. Media audiences refer to categories of viewers, listeners, readers and users of television, radio, print media, mobile and web. There have been several approaches to understanding media audiences. These approaches have drawn on ideas of the audience as passive, and therefore liable to be influenced by the media, and also active, and therefore capable of different, complex responses to the media.

Audiences have evolved from viewers to consumers, producers, participants and performers. Audience studies needs to look beyond text, or genre, to understand in more coherent ways how to research the connections between changes in media and cultural industries and changes in our media experiences.

The course is structured in relation to core components of audience studies concerning history and media audiences, quantitative and qualitative audience research, media industries and audiences, fans and anti-fans, and transforming audiences, producers, consumers and users. These five areas of enquiry offer a comprehensive analysis of audiences within media and communication industry and academic research. For example, we analyse global formats as widening points of consumption, immersion and interaction within contemporary media industries. The overall aim of this course is to evaluate the significance of empirical and theoretical audience studies for international media and communication research.

Teaching and Assessment

The teaching consists of lectures, seminars and workshops that all students are expected to attend. Seminars involve group work related to the course literature. In these seminars the students are expected to present a synthesis and analysis of selected media audience research studied during the course. Workshops involve practical aspects of using audience research to critically analyse the theories and practices for conceptual and empirical understanding of audiences within Media and Communication Studies. Assessment is based on the following: 

  • a written essay related to the key literature and empirical cases as studied during the course. The essay should be between 5000-6000 words.
  • an oral presentation based on course literature for seminars.
  • group based practical assignments for seminars and workshops.
  • active participation in the lectures, seminars and workshops.


The course is not open for applications through / next semester. Please contact the department for more information!

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods: October–January for autumn semester and June–August for spring semester.

Extended application deadline

Sometimes the application deadline is extended for a specific programme or course. In these cases you will find the message "open for late application" by the programme/course information on You apply with the usual application steps. As long as this message is showing, it is possible to apply, but late applications are processed in order of date, so it is still important to apply as soon as possible. Please note that if the programme/course does not have an extended deadline, it is not possible to apply late.

First or Second Admission Round?

All international students are encouraged to apply to the First admission round. This round takes place many months before the start of a semester and gives students the time they need to pay their tuition fees, apply for and receive their residence permit (if required), find housing, etc.

The Second admission round is an alternative for students from EU/EEA countries as they do not need a residence permit. Non-EU/EEA students will most likely not have enough time to obtain their permit before the start of the semester. However, even EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the January round. Also, this provides applicants with an admission decision much earlier, which is helpful in making decisions about their studies.

Tuition Fees

Non-EU/EEA citizens

Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions