lu.se

Media and Communication Studies: Media Audiences

MKVN08

Course code: MKVN08
Swedish title: Medie- och kommunikationsvetenskap: Mediepublikerna
ECTS credits: 15

Semester:

OBS! Kursen ges inte innevarande termin. Informationen nedan är från autumn 2018.

Study period: autumn 2018
Type of studies: full time, day
Study period: 2018-09-03 – 2018-11-04
Language of instruction: English
Eligibility: At least 150 credits (five terms), including a Bachelor's degree essay in one discipline in the Social Sciences and Humanities, or another equivalent educational background. English 6/English Course B
Application code: LU-23623

Introductory meeting: 2018-09-03 at 15.00 – 18.00: SOL:A121

Teachers: Annette Hill

Description

Course Outline

The study of media audiences is key to understanding contemporary media environments. Media audiences refer to categories of viewers, listeners, readers and users of television, radio, print media, mobile and web. There have been several approaches to understanding media audiences. These approaches have drawn on ideas of the audience as passive, and therefore liable to be influenced by the media, and also active, and therefore capable of different, complex responses to the media.

Audiences have evolved from viewers to consumers, producers, participants and performers. Audience studies needs to look beyond text, or genre, to understand in more coherent ways how to research the connections between changes in media and cultural industries and changes in our media experiences.

The course is structured in relation to core components of audience studies concerning history and media audiences, quantitative and qualitative audience research, media industries and audiences, fans and anti-fans, and transforming audiences, producers, consumers and users. These five areas of enquiry offer a comprehensive analysis of audiences within media and communication industry and academic research. For example, we analyse global formats as widening points of consumption, immersion and interaction within contemporary media industries. The overall aim of this course is to evaluate the significance of empirical and theoretical audience studies for international media and communication research.

Teaching and Assessment

The teaching consists of lectures, seminars and workshops that all students are expected to attend. Seminars involve group work related to the course literature. In these seminars the students are expected to present a synthesis and analysis of selected media audience research studied during the course. Workshops involve practical aspects of using audience research to critically analyse the theories and practices for conceptual and empirical understanding of audiences within Media and Communication Studies. Assessment is based on the following: 

  • a written essay related to the key literature and empirical cases as studied during the course. The essay should be between 5000-6000 words.
  • an oral presentation based on course literature for seminars.
  • group based practical assignments for seminars and workshops.
  • active participation in the lectures, seminars and workshops.

Observera!

Kursen är inte öppen för anmälan via antagning.se / universityadmissions.se kommande termin. Kontakta institutionen för mer information!

Information om anmälan

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Ansökningsperioden är mars–april för höstterminen och september–oktober för vårterminen.

Sen anmälan

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Kurser och program som har platser kvar, öppnar för sen anmälan efter första urvalet. Dessa utbildningar är märkta "Öppen för sen anmälan" på antagning.se.

International student?

Make your application in the First Admission Round at universityadmissions.se.

Application period October–January for autumn semester and June–August for spring semester.

First or Second Admission Round?

All international students are encouraged to apply to the First admission round. This round takes place many months before the start of a semester and gives students the time they need to pay their tuition fees, apply for and receive their residence permit (if required), find housing, etc.

The Second admission round is an alternative for students from EU/EEA countries as they do not need a residence permit. Non-EU/EEA students will most likely not have enough time to obtain their permit before the start of the semester. However, even EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the January round. Also, this provides applicants with an admission decision much earlier, which is helpful in making decisions about their studies.

Anmälnings- och studieavgifter för medborgare utanför EU/EES

Avgifterna gäller alltså inte dig som är medborgare i Sverige, något annat EU- eller ESS-land eller Schweiz. Läs mer om anmälnings- och studieavgifter.