On completion of the course, the student shall be able to:
- Demonstrate knowledge of the key issues, problems and contexts for understanding audiences within Media and Communication Studies.
- Demonstrate an evaluation of empirical and theoretical approaches to the study of media audiences.
- Demonstrate an understanding of the importance of methods and interdisciplinary research in contemporary audience studies.
- Demonstrate the ability to produce, analyse and present research information using various forms of communication.
- a 4500-5000 word written essay related to the key theories and approaches studied during the course as applied to a specific case study.
- oral presentations based on material from lectures and seminars.
- group based practical assignments for seminars and workshops.
- active participation in the lectures, seminars and workshops.
You will learn the method of individual interviews and put this method into practice through a specially designed group project. This will be discussed in seminars and workshops where you will design, recruit, conduct and analyse interviews with audiences. The results of your empirical research will be presented in group presentations for commentary and reflection on collaborative research, why methods matter, and how we can learn from listening and observing media audiences.
Individual essays (4500- 5000 words) related to the key theories and approaches studied during the course. This will be discussed in tutorials with detailed information on assessment criteria. Submission deadline 24 October 2016, including one printed copy (in mailbox) and one copy via email to Annette Hill.
The grades awarded are A, B, C, D, E or Fail (U). The highest grade is A and the lowest passing grade is E. The grade for a non-passing result is Fail.
The student’s performance is assessed with reference to the learning outcomes of the course. For the grade of E the student must show acceptable results. For the grade of D the student must show satisfactory results. For the grade of C the student must show good results. For the grade of B the student must show very good results. For the grade of A the student must show excellent results. For the grade of Fail the student must have shown unacceptable results.
The oral presentation, group assignments and active participation is awarded with pass or fail, whereas the grade of the written essay determines the overall grade on the course. At the start of the course students are informed about the learning outcomes stated in the syllabus and about the grading scale and how it is applied in the course.