Person

Professor, Project Manager
- Media and Communication Studies
- Department of Communication and Media
Contact information
E-mail helena.sandbergkom.luse
Phone +46 46 222 03 29
Mobile +46 70 611 91 80
Visiting address
Helgonabacken 12, Lund
Postal address
Box 117, 221 00 Lund
Internal post code 20
I am professor at the Department of communication and media. I teach and supervise students's thesis work at the undergraduate and postgraduate level. Since 2014, I am the course leader for Media, health and society (MKVN09) within our International Master Programme in MCS.
My research is oriented towards interdisciplinarity and multi-methodological approaches. It revolves around childhood, media engagement and digital technology in everyday life (e.g. the DIGIKIDS project). I am also interested in media and health, in particular digital health, new creative ways of engaging with and making sense of digital technology for health or medical purposes.
Research
My profile in Lund University research portal
- Children, advertising, and internet (research leader)
- CAI@LU - Children Advertising and Internet at Lund University (research leader)
- Digital marknadsföring och unga konsumenter (research leader)
- In Search of Search and its Engines
- Nurses’ use of social media in relation to COVID-19
- Legitimizing the ESS: Big Science as collaborations across boundaries - Theme, Pufendorf IAS
Books (2)
- Sandberg, H. & Ekström, L. (2010). "Reklam funkar inte på mig...". TemaNord 2010:502. Nordiska ministerrådet.
- Sandberg, H. (2004). Medier & fetma : En analys av vikt. Lund Studies in Media and Communcation. Department of Sociology, Lund University. Dissertation.
Editorships (5)
- (accepted/in press). (Ed.) Special issue: Media and health in every day life. Mediekultur. Journal of Media and Communication Research. Published by SMID Society of Media researchers In Denmark www.smid.dk.
- Erlingsdottir, G. & Sandberg, H. (2019). (Eds.) På tal om e-hälsa. Studentlitteratur AB.
- Erlingsdottir, G. & Sandberg, H. (2016). (Eds.) eHealth Opportunities and Challenges : a White Paper. The Pufendorf Institute of Advanced Studies, Lund University.
- Sandberg, H. (2010). (Ed.) Skåne, mat och medier. Lunds universitet, Skånes Livsmedelsakademi.
- Cronqvist, M. & Sandberg, H. (2008). (Eds.) Tempo. Om fart och det föränderliga. Makadam förlag.
Articles (23)
- Sandberg, H., Sjöberg, U. & Sundin, E. (submitted). Everyday struggles and tensions in toddlers’ digital media practices. Nordicom Review. The Nordic Information Centre for Media and Communication Research.
- Holmberg, N., Holmqvist, K. & Sandberg, H. (submitted). Children’s visual attention to Internet adverts depends on individual level of oculomotor control. Media Psychology.
- Sandberg, H. & Grønning, A. (accepted/in press). The entanglements of health, media, and every day life. Mediekultur. Journal of Media and Communication Research, 1-7. Published by SMID Society of Media researchers In Denmark www.smid.dk.
- Glasdam, S., Sandberg, H., Stjernswärd, S., Jacobsen, F. F., Grønning, A. H. & Hybholt, L. (2022). Nurses’ use of social media during the COVID-19 pandemic—A scoping review. PLoS ONE, 17. Public Library of Science (PLoS).
- Sandberg, H., Sundin, E. & Sjöberg, U. (2022). When ethnographic work turns into distant screen visits : A note on flexible inflexibility during the COVID-19 pandemic. Contemporary Issues in Early Childhood, 23, 361-365. SAGE Publications.
- Sandberg, H. & Gillen, J. (2021). Investigating the digital media engagements of very young children in the homes : Reflecting on methodology and ethics. Communications: the European Journal of Communication Research, 46, 332-351. Mouton de Gruyter.
- Sandberg, H., Sjöberg, U. & Sundin, E. (2021). Toddlers' digital media practices and everyday parental struggles : Interactions and meaning-making as digital media are domesticated. Nordicom Review, 42, 59-78. The Nordic Information Centre for Media and Communication Research.
- Gillen, J., Flewitt, R. & Sandberg, H. (2020). Special issue Children under three at home : The place of digital media in their literacy practices. Journal of Early Childhood Literacy, 20, 441-446. SAGE Publications.
- Poveda, D., Matsumoto, M., Sundin, E., Sandberg, H., Aliagas, C. & Gillen, J. (2020). Space and practices : Engagement of children under 3 with tablets and televisions in homes in Spain, Sweden and England. Journal of Early Childhood Literacy, 20, 500-523. SAGE Publications.
- Holmberg, N., Holmqvist, K. & Sandberg, H. (2015). Children's attention to online adverts is related to low-level saliency factors and individual level of gaze control. Journal of Eye Movement Research, 8. European Group for Eye Movement Research.
- Holmberg, N., Sandberg, H. & Holmqvist, K. (2014). Advert saliency distracts children's visual attention during goal-directed internet use. Frontiers in Psychology, 5. Frontiers Media S. A..
- Anna-Mari, S., Sandberg, H., Agneta, A. & Margareta, N. (2013). Normative, authententic and altruistic fruit and vegetable consumption as weblog discourses. International Journal of Consumer Studies, 37, 66-72. Wiley-Blackwell.
- Martinez, C., Jarlbro, G. & Sandberg, H. (2013). Children's Views and Practices regarding Online Advertising. An Interview Study with Swedish Nine-Year-Olds. Nordicom Review, 107-121. The Nordic Information Centre for Media and Communication Research.
- Smith, K. C., Rimal, R. N., Sandberg, H., Storey, J. D., Lagasse, L., Maulsby, C., Rhoades, E., Barnett, D. J., Omer, S. B. & Links, J. M. (2013). Understanding newsworthiness of an emerging pandemic: International newspaper coverage of the H1N1 outbreak. Influenza and other Respiratory Viruses, 7, 847-853. Wiley-Blackwell.
- Gidlöf, K., Holmberg, N. & Sandberg, H. (2012). The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising. Visual Communication, 11, 329-345. SAGE Publications.
- Gidlöf, K., Sandberg, H. & Holmberg, N. (2012). The use and value of eye-tracking in consumer studies. Journal of Consumer Behaviour. John Wiley & Sons Inc..
- Sandberg, H. (2011). Tiger talk and candy king: marketing of unhealthy food and beverages to Swedish children. Communications: the European Journal of Communication Research, 36, 217-244. Mouton de Gruyter.
- Sandberg, H., Gidlöf, K. & Holmberg, N. (2011). Children’s Exposure to and Perceptions of Online Advertising. International Journal of Communication, 5, 21-50. USC Annenberg Press.
- Simunaniemi, A.-M., Sandberg, H., Andersson, A. & Nydahl, M. (2011). Laypeople blog about fruit and vegetables for self-expression and dietary influence. Health Communication, 26, 621-630. Routledge.
- Dahlgren, P. & Sandberg, H. (2007). La construction de l'obesité dans léspace public Suédois. Questions de Communication, 11, 33-50. Presses universitaires de Nancy.
- Sandberg, H. (2007). A Matter of Looks: The Framing of Obesity in Four Swedish Daily Newspapers. Communications: the European Journal of Communication Research, 32, 447-472. Mouton de Gruyter.
- Sandberg, H. (2005). Information and communication in society. Acta Pædiatrica, 94, 38-39. Wiley-Blackwell.
- Sandberg, H. (2005). Medier som arena för hälsokommunikation. Nordicom Information, 27, 27-36. Nordicom.
Book chapters (31)
- Sandberg, H. (2020). Gerillastickning : garn som politiskt vapen. In Miegel, F. (Ed.) En ämneslång karriär : Vänbok till Gunilla Jarlbro (pp. 93-111). Lund University.
- Sandberg, H. & Möllerström, V. (2020). Medier och hälsobudskap. In Ringsberg, K., Olander, E. & Tillgren, P. (Eds.) Health literacy : Teori och praktik i hälsofrämjande arbete (pp. 103-128). Studentlitteratur AB.
- Erlingsdottir, G. & Sandberg, H. (2019). E-hälsa - inte bara teknik. In Erlingsdottir, G. & Sandberg, H. (Eds.) På tal om e-hälsa (pp. 15-25). Studentlitteratur AB.
- Sandberg, H. (2019). Att tämja det digitala. In Erlingsdottir, G. & Sandberg, H. (Eds.) På tal om e-hälsa (pp. 195-216). Studentlitteratur AB.
- Sandberg, H., Sjöberg, U. & Sundin, E. (2019). Negotiating and Resisting Digital Media in Young Children’s Everyday Life : An ethnographic study. In Carlsson, U. (Ed.) JMG:s bokserie, Understanding Media and Information Literacy (MIL) in the Digital Age : A question of democracy (pp. 119-127), 79. Department of Journalism, Media and Communication (JMG), University of Gothenburg.
- Sandberg, H. (2018). De minsta medborgarnas digitala vardag. In Carlsson, U. (Ed.) Medie- och informationskunnighet (MIK) i den digitala tidsåldern. En demokratifråga : Kartläggning, analys, reflektioner (pp. 73-76). Nordicom.
- Sandberg, H. (2018). Unga konsumenter och reklam i det nya medielandskapet. In Sandberg, A. (Ed.) Rapport, Kunskapsöversikter inom det konsumentpolitiska området (pp. 34-55). Konsumentverket.
- Martinez, C. & Sandberg, H. (2017). Sociala medier som affärsmodeller : kritiska perspektiv. In Olsson, T. (Ed.) Sociala medier : vetenskapliga perspektiv (pp. 67-82). Gleerups Utbildning AB.
- Martinez, C. & Sandberg, H. (2017). Två perspektiv på den kommersiella delningskulturen : Barns och reklamproducenters tankar om dold reklam. In Dahlquist, U. & Wadbring, I. (Eds.) Marknadsmässig kurragömmalek? : Barn, unga och dold reklam (pp. 45-52). Nordicom och Statens Medieråd.
- Sandberg, H. & Martinez, C. (2017). Från långa vita handskar till advergames : Forskningen om dold reklam från 1900-talet till idag. In Dalquist, U. & Wadbring, I. (Eds.) Marknadsmässig kurragömmalek? : Barn, unga och dold reklam (pp. 21-29). Nordicom och Statens Medieråd.
- Erlingsdottir, G. & Sandberg, H. (2016). eHealth for better for worse, in sickness and in health. In Erlingsdottir, G. & Sandberg, H. (Eds.) eHealth Opportunities and Challenges : a White Paper (pp. 4-8). The Pufendorf Institute of Advanced Studies, Lund University.
- Sandberg, H. & Clegg Smith, K. (2016). eHealth from the perspective of media and Communication studies. In Erlingsdottir, G. & Sandberg, H. (Eds.) eHealth Opportunities and Challenges : a White paper (pp. 31-36). The Pufendorf Institute of Advanced Studies, Lund University.
- Neag, A. & Sandberg, H. (2015). The Fall of Communism in Romania – as heard on Radio Free Europe. In Bischof, A. & Jürgens, Z. (Eds.) Voices of Freedom – Western Interference? 60 Years of radio Free Europe (pp. 177-194). Vandenhoeck & Ruprecht.
- Sandberg, H. (2015). Matmakt och matval : Vem bestämmer vad vi äter?. In Rahm, H. (Ed.) Årsbok, Vetenskapssocieteten i Lund. Årsbok 2015 (pp. 83-93). Vetenskapssocieteten i Lund.
- Rennstam, J. & Sandberg, H. (2014). Att delta i det internationella samtalet. In Sara, E. & Anna, J. (Eds.) Efter festen: Om konsten att utvecklas från doktor till docent (pp. 127-148). Studentlitteratur AB.
- Sandberg, H. (2014). Att delta i akademins utveckling. In Eldén, S. & Jonsson, A. (Eds.) Efter festen : om konsten att utvecklas från doktor till docent, eller en överlevnadsguide för den postdoktorala tillvaron (pp. 175-196). Studentlitteratur AB.
- Sandberg, H. & Möllerström, V. (2014). Hälsomedvetenhet och medier. In Ringsberg, K. C., Olander, E. & Tillgren, P. (Eds.) Health literacy : teori och praktik i hälsofrämjande arbete (pp. 99-120). Studentlitteratur AB.
- Sandberg, H. (2013). Medier och hälsa, tema III. In Ringsberg, K. C. (Ed.) Nordiska Livstilsverkstan. En modell för intersektoriell samverkan mellan föräldrar, förskola, hälsoväsende och forskare. Handledarguide (pp. 78-104), TemaNord 2013:504. Nordiska ministerrådet.
- Sandberg, H. (2011). Medier och godis: en söt sur eller besk upplevelse. In Ekström, K. M. (Eds.) Unga konsumenter - utsatta och kapabla (pp. 78-89). Konsumentverket.
- Jönsson, H. & Sandberg, H. (2010). Medierade matlandskap : en introduktion. In Sandberg, H. (Ed.) Skåne, mat och medier (pp. 7-20). Lunds universitet och Skånes livsmedelsakademi.
- Sandberg, H. (2010). Ärtan pärtan piff paff puff. In Sandberg, H. (Ed.) Skåne, mat och medier (pp. 75-94). Lunds universitet och Skånes livsmedelsakademi.
- Sandberg, H. (2010). Media consumers, media consumption and the Nordic Mediascapes. In Ekström, K. (Eds.) Consumer behavior : A Nordic perspective. Studentlitteratur AB.
- Sandberg, H. (2009). Den missnöjda kvinnokroppen. In Jarlbro, G. & Erlanson-Albertsson, C. (Eds.) Kvinnors hälsa - fakta och myter (pp. 55-65). Studentlitteratur AB.
- Sandberg, H. (2008). Nyhetens förgänglighet. In Cronqvist, M. & Sandberg, H. (Eds.) Tempo - om fart och det föränderliga (pp. 93-105). Makadam förlag.
- Sandberg, H. (2008). Universitetets frihet. In Stenström, J. (Eds.) Universitetets Frihet. Tio tankar och en dikt. (pp. 59-65). Lunds universitet, Kulturforum.
- Sandberg, H. (2006). Familjen Smågodis, Doglass och Tigerligan. In Molnár, V., Paulsson, G. & Andersson, G. (Eds.) Årsbok, Vetenskapssocieteten i Lund. Årsbok 2006 (pp. 74-93), 2006.
- Sandberg, H. (2004). Varför gör de inte som vi säger?. In Johansson, B. (Ed.) Myter om maten (pp. 203-212). Formas.
- Sandberg, H. (2002). Publiken- formbar målgrupp eller kritisk dialogpartner?. In Larsson, L. (Ed.) PR på svenska. Teori, strategi och kritisk analys (pp. 107-130). Studentlitteratur AB.
- Sandberg, H. (2000). Varför kommer inte mina intervjupersoner i tid?. In Jarlbro, G. (Ed.) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenslap (pp. 174-197). Studentlitteratur AB.
- Sandberg, H. & Thelander, Å. (2000). Hur nära kan man tillåta sig att komma? Att pendla mellan närhet och distans i forskningsprocessen. In Jarlbro, G. (Ed.) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap (pp. 198-221). Studentlitteratur AB.
- Sandberg, H. & Thelander, Å. (2000). Hur nära kan man tillåta sig att komma? Att pendla mellan närhet och distans i forskninhgsprocessen. In Jarlbro, G. (Ed.) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap (pp. 198-221). Studentlitteratur AB.
Conference contributions (23)
- Sandberg, H. (submitted). Ethical issues and ethnographic work involving very young children.
- Erlingsdottir, G., Lindholm, C. & Sandberg, H. (submitted). Patient access to digital medical records and the struggle for professional power in the media.
- Sandberg, H. (submitted). Summing up five years of research on children’s experience of and exposure to online advertising.
- Sandberg, H. & You, Y. (accepted/in press). Health promotion and health practices in the digital media landscape.
- Sandberg, H. & Karregård, S. (accepted/in press). Why do health communication not use media and communication theory? A review of health communication research 2010-2016.
- Sandberg, H., Sjöberg, U. & Sundin, E. (accepted/in press). Moral struggles and family negotiations in 0-3-year olds’ digital media uses : Extended abstract.
- Sandberg, H. (2022). The Bug Show : Co-production of knowledge on health and medicine for yung audiences in Sweden.
- Sandberg, H. (2019). Symposium - A day in the digital lives of children aged 0-3 : The tablet and tv.
- Gillen, J., Sjöberg, U. & Sandberg, H. (2018). Studying portable media in young children's lives: methodological and ethical challenges.
- Sandberg, H. & Jorge, A. (2018). Waking up and going to bed with the digital media: The role of mobile media in structuring space and time.
- Sandberg, H., Sjöberg, U. & Sundin, E. (2018). A Day in the Digital Lives of 0-3 Year Olds : the Swedish Study.
- Sandberg, H., Sjöberg, U. & Sundin, E. (2018). A Day in the Digital Lives of 0-3 Year Olds – a Swedish report of two families and everyday life with digital media technology.
- Sandberg, H., Asmundsson Fristedt, R., Ann-Louise, J. & Karregård, S. (2017). Health Communication : An in-depth analysis of research literature in Health communication, 2010-2016.
- Sandberg, H., Erlingsdottir, G. & Lindholm, C. (2016). Patients’ access to digital medical records and the struggle for professional power in the media.
- Holmberg, N., Holmqvist, K. & Sandberg, H. (2015). Animated adverts impair children’s online reading and text comprehension. Journal of Eye Movement Research, 8, 98-98. European Group for Eye Movement Research.
- Sandberg, H. & Sjöberg, U. (2015). DigiKids - Digital practices and skills of young children and their families: a longitudinal study.
- Holmberg, N., Holmqvist, K. & Sandberg, H. (2013). Children’s visual attention to Internet adverts depends on individual level of oculomotor control. In Holmqvist, K., Mulvey, F. & Johansson, R. (Eds.) Book of Abstracts of the 17thEuropean Conference on Eye Movements, 11-16 August 2013, in Lund, Sweden (pp. 60-60), 6. Journal of Eye Movement Research.
- Holsanova, J., Sandberg, H., Holmberg, N. & Theobald, N. (2013). How image content correlates with image perception. In Holmqvist, K., Mulvey, F. & Johansson, R. (Eds.) Book of Abstracts of the 17th European Conference on Eye Movements, 11-16 August 2013, in Lund, Sweden (pp. 316-316), 6. Journal of Eye Movement Research.
- Sandberg, H. (2012). Unga och internetreklam. In Jarlbro, G. & Söderlund, M. (Eds.) Reklam i nya kläder (pp. 22-36). Konsumentverket.
- Holsanova, J., Sandberg, H., Gidlöf, K. & Holmberg, N. (2011). Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising. Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova).
- Sandberg, H. (2010). Experiences with measuring marketing of unhealthy food to children on the Internet and TV.
- Sandberg, H., Gidlöf, K. & Holmberg, N. (2010). Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
- Sandberg, H., Gidlöf, K. & Holmberg, N. (2010). Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children.
Reports (21)
- Gillen, J., Matsumoto, M., Aliagas, C., Bar-lev, Y., Clark, A., Flewitt, R., Jorge, A., Kumpulainen, K., Morgada, M., Pacheco, R., Poveda, D., Sandberg, H., Sairanen, H., Scott, F., Sjöberg, U., Sundin, E., Tigane, I. & Tomé, V. (2018). A Day in the Digital Lives of Children Aged 0-3 : Full report.
- Sandberg, H., Gillen, J., Aliagas, C., Bar-lev, Y., Jorge, A., Kumpulainen, K., Marsh, J., Matsumoto, M., Morgade, M., Pachedo, R., Poveda, D., Sairanen, H., Scott, F., Sjöberg, U., Sundin, E., Tigane, I. & Tomé, V. (2018). A Day in the Digital Lives of Children aged 0-3 : Summary report by DigiLitEY ISCH COST Action IS1410 Working Group 1 “Digital literacy in homes and communities". COST European cooperation in science and technology.
- Ólafsdóttir, S., Marniemi, A., Andersen, M. C., Berg, C., Prell, H., Sandberg, H. & Jewell, J. (2017). A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people. In Helleve, A. (Ed.) Norwegian Public Health Agency.
- Sandberg, H. (2017). Hälsokommunikation i det nya medielandskapet : Kartläggning av internationell och svensk forskning 2010-2016. Folkhälsomyndigheten.
- Sandberg, H. & Asmundsson Fristedt, R. (2017). Att kommunicera mat och levnadsvanor i dagens medielandskap. Myndighetskommunikation i det offentliga. Livsmedelsverkets rapportserie. Livsmedelsverket.
- Sandberg, H. (2014). Rörlig måltavla - internetreklam riktad till barn. Media and Communication Studoes Research R1404-2649eports. Lund University (Media-Tryck).
- Möllerström, V., Sandberg, H. & Ringsberg, K. (2013). Medier och barns hälsa. Från peppning och glamour till trygg vägledning. En diskursanalys av två föräldramagasin. Tema Nord. Nordiska ministerrådet.
- Ståhlberg, K., Sandberg, H., Öquist, G. & Harvard, J. (2013). Utvärdering av Riksbankens Jubileumsfonds områdesgrupper. Stiftelsen Riksbankens Jubileumsfond.
- Guldåker, N., Haider, J., Sandberg, H., Stripple, J. & Östling, J. (2012). Att forma och leda excellenta forskningsmiljöer: The Middle East in the Contemporary World (MECW). En rapport inom ramen för kompetensutvecklingsprogrammet Morgondagens forskningsledare, 2011–2012, vid Lunds Universitet.
- Olsson, A., Sandberg, H., Gersbro, P.-S. & Skjöldebrand, C. (2011). Förpackningsdesign för närproducerade livsmedel: en förstudie. Lunds universitet, LTH och Skånes Livsmedelsakademi.
- Sandberg, H. (2008). Prinsessmuffins och chokladägg - en analys av livsmedelsreklam till barn. Nord. The Nordic Council of Ministers.
- Sandberg, H. & Ekström, L. (2007). Söt reklam och feta ungar. Nord. Nordiska ministerrådet.
- Sandberg, H. (2006). Marknadsföring av ohälsosam mat till barn.
- Sandberg, H. (2006). Välkommen till professor Godis. En studie om reklam, ohälsosam mat och barn. Research Report. Media and Communicatons Studies, Lund University.
- Palm, L. & Sandberg, H. (2004). Strategier för hälsokommunikation och deras användbarhet : En genomgång av forskningsläget. Statens Folkhälsoinstitut.
- Sandberg, H. & Thelander, Å. (1999). När miljökrisen är här. Working paper. Department of Sociology, Lund University.
- Sandberg, H. (1998). Mijlöhot och medborgaroro. En rapport från Hallandsås hösten 1997. Styrelsen för psykologiskt försvar.
- Sandberg, H. & Thelander, Å. (1998). Miljöhot och medborgaroro: en rapport från Hallandsås hösten 1997. Meddelande 175:1. Styrelsen för psykologiskt försvar.
- Simonsson, C., Hjorth, M., Sandberg, H. & Thelander, Å. (1998). Möten på fältet. Kvalitativ metod i teori och praktik. Working Paper. Department of Sociology, Lund University.
- Jarlbro, G., Sandberg, H. & Palm, L. (1997). Ammoniakolyckan i Kävlinge. Styrelsen för psykologiskt försvar.
- Sandberg, H. (1997). Från vampyr till ängel. En studie i blodgivarrekrytering. Forskningsrapporter i medie- och kommunikationsvetenskap. Lunds universitet, reprocentralen.
Working papers (2)
- Sandberg, H. (1999). Folkhälsoupplysning genom tiderna. Working paper. Avdelningen för medie- och kommunikationsvetenskap, Lunds universitet.
- Simonsson, C., Hjorth, M., Sandberg, H. & Thelander, Å. (1998). Möten på fältet. Kvalitativ metod i teori och praktik. Lund University.
Miscellaneous (2)
- Norocel, O. C., Sandberg, H. & Wallin, A. (2021). Imbalanced Agendas: Search engines still in the shadows in Sweden : Is digital literacy on the agenda in Sweden?.
- Sandberg, H. (2021). Algorithmic Recommendation System and Memetic Cultural production. In Search of Search (& its Engines). Lund University.
Supervision at Lund University (2)
- Martinez, C. (2017). Targeting Children Online : Young internet users and producers in the commercial media environment. Lund University. Dissertation.
- Holmberg, N. (2016). Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction. Lund University. Dissertation.
Other tasks and qualifications
I have extensive experience of leadership and management : group leadership, project management, board assignments, review assignments, etc (see CV).
I am a member of the faculty board since 2018.
I am a member of Lund University Ethical advisory board (2021–2023), consultative panel for the Vice Chancellor and Lund University management.
I have developed and led interdisciplinary leadership and career development programs for young investigators at Lund University (luPOD and AT) for more than ten years, and led several mentoring programs for young researchers and teachers, at the Faculty of Social Sciences.
I have been the director of studies for the undergraduate education in media and communication studies (2007-2009) and I have been involved in developing several educational programs. The most recent one was a three-year bachelor's program in MKV with a focus on health, lifestyle and welfare, at Halmstad University. The program started in 2019.
I am a member of the Faculty of Social Sciences' Teaching Academy, and since 2016, I have been appointed Excellent Teaching Practitioner, ETP. I am also from 2022 a member of the faculty's council for Higher Education Pedagogics.
I have a strong commitment to outreach activities and engage in various forms of collaboration in research and teaching, have close contacts with media, agencies, and schools. During my time as a member of the Young Academy of Sweden (alumnus since 2017), I was chairman of the section for external activities and have participated in science festivals, research events, science cafes, public popular science lectures, a summer research school for high school students and more.

Professor, Project Manager
- Media and Communication Studies
- Department of Communication and Media
Contact information
E-mail helena.sandbergkom.luse
Phone +46 46 222 03 29
Mobile +46 70 611 91 80
Visiting address
Helgonabacken 12, Lund
Postal address
Box 117, 221 00 Lund
Internal post code 20